Fonts factor

Fonts factor

Why design matters

Whenever you are in a particular manner or cause a physical object that you are 'designed'. Whether you decide the length of the stent to support shelves or arrange flowers in a vase, you practice design. If you fall off the shelf, or flowers look is clearly a mess, you do not have the design is very good, you need to refer to some of the established principles to help you get it right.

The same applies to the design of the text.

No matter how much, how fast technology changes, the human eye and perception habits. Over a period of 425 years, the practice has been established to help readers received messages as quickly as possible directly off the page. Of course, there have been changes in fashion from time to time, but the nature of these are short-lived and will not change the basic principles are concerned about clarity and readability.

Type might be the one you want to know about the quality of a particular font suitability for a particular job. A long legal document setting a small sans-serif font, it seems inappropriate, difficult to read. Cover design classic type of self-modesty is impossible, it needs to be done.

Whether or not a document easier to read or to achieve something you want, it is possible to rely as much as possible the layout and use of space fonts. In order to design a layout, both effective functioning, looks good, it is necessary layout design principles have a certain understanding.

Why file looks different

Usually printed publications aim is to tell somebody something. File looks different from each other reason is that they not only have to communicate different things, but they must do so in different circumstances, different to the audience's interest and motivation. Novels, such as setting a continuous block of text, not just because this is what the author wrote, but because they might want to read the leisure and sitting in one place. The design does not do much behavior, because the author's ideas transmitted to the reader's page closed vehicles. Educational books may also be in similar circumstances, a new kind of reading, but the reader may be less motivated. Therefore, the designer may break subtitle text and graphics, making it easier for the reader to accept.

Journals and newspaper layout, on the other hand, allow readers to select those projects that interest them. It also gives designers and editors opportunity to highlight the impact of a story is more than another reader's choice.

List or catalog readers may have a strong incentive. If you're looking for a phone number that you want from the design is to allow you to quickly find it. You do not want to sell anything, just easy access number.

Many publications, perhaps most, writers are very keen to teach, but the reader does not care if he or does not contain the information. In this case, the designer may find it necessary to take a more advanced design techniques, grab the reader's attention. This will need to select a variety of graphics devices and confidence a restrained and constructive way to use their skills.